When you have a brand, you often want to portray a certain image, or communicate a certain ideal even. Every brand has its own look, its own feel, and its own image. Even if brands have similar value propositions, the image that people have can be completely different.
The influence of the logo
When you consider that, your logo really plays an important role. Your logo might have little to do with peoples true evaluation of the actual things that your brand offers, and the experience that people have with your brand. But, it does have a great impact on peoples first impressions. This influence is easily overlooked. That’s because the influence of visual design plays at a deeper level, it’s something that people unconsciously immediately process when they see your brand, and that way it has a great influence on your first impression.
With your logo you can almost immediately show your audience what type of brand you are. Luxury brands use certain letter types for this, and a certain look and feel. They often have these minimalistic, yet professional, artistic and tight looking logos. A more B-quality brand that wants portray lowest pricing, can do that by taking on a basic logo that is not too rich and artistic. These are all things that people immediately understand when they see your logo, and thus this is a great tool to help your brand position itself well towards people.
How you can benefit from professional logo design
Do you own a company/a brand, or are you looking to start one? Professional design is definetely something that’s worth its investment. Especially when it comes to your logo. The logo can be considered the centerpiece of all your visual design. It gives people an easy mental image of what kind of brand you are and what it stands for. It can convey a good image or message that tells people something about your brands philosophy, even. Apple’s logo depicts temptation, for example, and it shows how Apple wants to serve you with products that are just the most beautiful, tight and smooth. This is something that appeals to a very large amount of people.