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Communication Tips: Five Tips for Breaking Bad News

Forgive me for starting with a not-very-clever rewording of an old saying, but today “almost all news is good news” when you are trying to generate visibility for your company or organization. I’m going to tell you how to create valuable news releases from information that you might not think has value and get it published.

What do I mean by “almost all news is good news”? That just about any news can be turned into content for online and offline publications, gaining valuable visibility for your business or organization.

Traditional news releases — or press releases as they used to be called back when real presses were used by real news organizations to print news – had to vie for limited space on a printed page. Typically, that limited newsworthiness to stories about new products or services, new technologies, or major organizational news.

Today, however, the concept of “news” has changed dramatically. Publishing space is virtually unlimited and publishers hungry for content. The lines have blurred between so-called “real” news organizations such as newspapers, magazines, and broadcast news outlets and “new media” such as online citizen-journalism sites, blogs, e-letters, and news aggregator services. Today, many of the stumbling blocks have disappeared that were once between people generating news and the outlets that published it. It’s easier than ever now to get your news published in a variety of places. The trick is writing something that will be of enough interest for someone to pick it up and publish it.

Picking a topic

There are more things to write a news release about than you might think, starting with the obvious: a new product or service, openings and closings, restructurings (partnerships, mergers and acquisitions), and employee/staff news. These topics generally can be considered “hard” news and worthy of broad distribution, when possible.

There are a host of other topics, however, that many people don’t think to promote with a news release, but that make ideal “soft” news releases. These topics include trade show and conference appearances, awards, business anniversaries, new client wins, capital equipment purchases, and new capabilities. While a business publication editor may consider these topics too self-serving to warrant publication, there are still good reasons to write a release on them, as you will shortly see.

Creating your own news.

Don’t think you have enough news, hard or soft, to write about? Then think about creating your own news. Develop a simple industry or customer survey, publish the results on your website, and write a news release about it.

Write a report. Interview key personnel in your organization and your industry trade association about your market or industry and publish their insights. Then write a release about the key findings, announcing the availability of the report for download on your website. With a little thought, you should be able to come up with several ways to create your own news.

Writing a news release

Now you need to write about your topic. Remember that this is news, not advertising, and an editor is going to judge whether it’s worth publishing. Avoid jargon and using phrases such as “industry leading”, “number one”, “unique”, and any other terms that smack of self-serving advertising.

Lead with all the important information in the first paragraph, starting with the topic, the company, and why your news is important. Traditionally, this is known as the “five W’s and the H” – who, what, where, when, why, and how. Keep sentences simple and paragraphs short.

Add the details to the middle portion, or body, of your release and finish with what’s called the “boilerplate” – the standard information about your company or organization, including basic description, locations, and web address. If your company is big enough it can even include the number of employees, subsidiary information, and stock ticker symbol if it’s publicly traded.

 

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Keep Your Business Operational in the Worst of Snow Falls

The prophetic gift existed long before the prophetic office was instituted. Thus Enoch had the former (Jude 14); so Abraham is called a prophet (Ge 20:7) as are also the patriarchs (Ps 105:15). The office was first instituted under the Mosaic economy; but even then the gift was not always connected with the office; for example, Daniel was endowed largely with the gift, but was never called to the office, as living in a heathen court where he could not have exercised it. So David (Mt 13:35; 27:35). Hence the writings of both are classed with the Hagiographa, not with the prophets. Moreover, though the office ceased with the close of the Old Testament dispensation, the gift continued, and was among the leading charisms of the New Testament Church. “Prophet” (in Hebrew, from a root, “to gush out like a fountain”) meant one acting as spokesman for another (Ex 7:1); so, one speaking authoritatively for God as interpreter of His will. “Seer” was the more ancient term (1Sa 9:9), implying that he spake by a divine communication presented either to his senses or his mind: as “prophet” indicated his authority as speaking for God.

Christ was the only fountain of prophecy (1Pe 1:11; Re 19:10; also Ac 16:7, the oldest reading, “the Spirit of Jesus”), and declared God’s will to men by His Holy Spirit acting on the minds of the prophets. Thus the history of the Church is the history of God’s revelations of Himself in His Son to man. The three divisions of this history, the Patriarchal, the Mosaic, and the Christian dispensations, are characterized each by a distinct mode of God’s manifestations- that is, by a distinct form of the prophetic gift. (1) The theophanic mode characterizes the Patriarchal dispensation: God revealing Himself in visible appearances, or theophanies. (2) The theopneustic mode, the Mosaic: God revealing Himself through God-inspired men. (3) The theologic mode, the Christian: God revealing Himself, not merely at intervals as before, but permanently by inspired writings (“the oracles of God,” 1Pe 4:11).

In the first or patriarchal age, men work no miracles, unlike all other primeval histories, which abound in miracles wrought by men: a proof of genuineness. All the miracles are wrought by God without man’s intervention; and the divine communications are usually by direct utterance, whence the prophetic gift is rare, as God in this dispensation only exceptionally employs the prophetic agency of men in it: only in Ge 20:7, is the term “prophet” found. In the second or Mosaic dispensation, God withdraws Himself more from direct communication with man and manifests Himself through human instruments. Instead of working miracles directly, Moses, Joshua, &c., are His agents. So in His communications He speaks not directly, but through Moses and his successors. The theocracy needed a new form of prophetic gift: God-inspired (theopneustic) men must speak and act for God, the Head of the theocracy, as His administrators; the prophetic gift is therefore now connected with the prophetic office. These prophets accordingly are acting, not writing, prophets. The latter did not arise till the later ages of this second dispensation. Moses acted as a legislator; Joshua, the Judges, and Samuel as executive prophets; David and Solomon as devotional prophets. Even in the case of the writing prophets of the latter half of the Mosaic dispensation, their primary duty was to speak and act. Their writing had reference more to the use of the New Testament dispensation than to their own (1Pe 1:12). So that even in their case the characteristic of the Mosaic dispensation was theopneustic, rather than theologic. The third, or Christian dispensation, is theologic, that is, a revelation of God by inspired writings. Compare 1Pe 4:11; 2Pe 1:16-21, where he contrasts “the old time” when “holy men spake by the Holy Ghost” with our time when we have the “sure word of prophecy”; or, as it may be translated, “the word of prophecy confirmed [to us].” Thus God now reveals His will, not by direct theophanies, as in the first dispensation; not by inspired men, as in the second; but by the written word which liveth and abideth for ever (as opposed to the desultory manifestations of God, and the noncontinuance in life of the prophets, under the two former dispensations respectively, 1Pe 1:23; 2Pe 3:2, 16). The next form shall be the return of the theophanic manifestations on earth, in a more perfect and abiding form than in the first age (Re 21:3).

 

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Why Social Media Marketing Is The Secret Ingredient

Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks.

While everyone knows that social networks are growing very fast, not all internet marketers are taking full advantage of social marketing. celebcrunch Taking advantage of social media marketing can hold a lot of benefits for your online business and internet marketing strategies.

The Secret Ingredient

Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the amount of shares per social network on the social sharing buttons – and the numbers should also be quite high.

Why is this so? Simply because the owner of that blog found out that social media marketing really is the secret ingredient to being successful and driving lots of traffic and engagement to your blog.

By utilizing different social media networks, you are able to tap into new markets, expand your reach and build better authority for yourself, your brand and for your website. The best part of it all is that including a social media marketing strategy in your online marketing strategy doesn’t take up too much extra time, and it’s a great way to learn more about your audience.

Social Networks To Target

When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.
Some popular social networks you should start with includes:

Facebook
Twitter
Google+
Pinterest
LinkedIn
Reddit
These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.

Your Social Accounts

Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience – what they want to read about, what they are shopping for, etc.

Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn and Reddit.

A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account – do not use your social presence to only share links to your website. You need to find a good balance of posting quality content, helpful hints and links to your sites on your social accounts. This will give you more authority and can help you increase your social following, which will drive traffic to your website and increase your online engagement.